Leule Brook 

It’s a translation service. More accurately, a machine translation company for Ethiopian languages. Lesan AI is a tech startup with teams in Ethiopia and Germany and it’s opening up audiences to a whole world of content, literally and figuratively.

Founder Asmelash Teka Hadgu (PhD) is breaking down the language barrier with machine learning. Building a service that translates online content to native languages. So far, the Amharic translation is available for use by the public, with more languages in testing.

Everything from food blogs to geopolitics will now be attracting the eyes of Ethiopian audiences.

This is even more timely as Ethiopia’s opening up on all fronts. For context, the country’s 100 million inhabitants are an enticing market for companies around the world. Telecom and banking sectors aside, even Media is now a playing field for multinationals. After the entrance of satellite broadcasting platform Canal+ in the market, long-established DSTV (Multichoice Africa) have revamped their offer, both in price and content variety. 

What does that have to do with Lesan AI? 

“We want to make sure that everyone has equal access to information to help them understand the world”

Lesan

If you’re reading this, you probably take this access for granted. Native language speakers, tens of millions of them, will soon be exposed to international content in a language they’re familiar with. Everything from food blogs to geopolitics will now be attracting the eyes of Ethiopian audiences. News and marketplaces, learning and entertainment. a world of content.

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